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The Janara Festival was created to give voice to an ancient and universal legend: that of the witches of Benevento. In a city recognised worldwide as the “city of witches”, this event finally represents an opportunity to transform a myth into a cultural experience capable of attracting visitors, generating tourism and promoting the area.
The festival offers a programme that combines shows, music, performances and meetings that recount the intangible heritage linked to the janare and the popular traditions of the Sannio area. It is not just an event, but a project that aims to bring Benevento to life all year round, keeping alive a history that belongs to its deepest identity.
With its evocative atmosphere and the power of folklore, the Janara Festival is destined to become a symbol of the city: an attraction for those seeking authenticity, emotion and a connection with legend.
Curiosites:
- From cinema to myth – The idea for the festival came about alongside a film project about witches: from there, the leap to a live event was a natural one.
- The power of private individuals – The festival thrives thanks to the commitment and passion of local citizens and organisations, without large public funds.
- The music of the janare – La Niña's concert at the Janara Festival was the most affordable stop on the entire tour, a special gift for Benevento and for those who wanted to experience the magic of her music under the sign of the witches.
